BABOR provides high-performance skincare and guarantees visible improvements. This beauty brand stands for science, precision, sophistication and results. They claim “more beautiful skin for more confidence.”
Together with BABOR, our task was to find a new brand ID that brought their science-based facts and values to life and find a solution to have a visual recurrent theme for 12 product ranges with individual benefits and purposes.
Creative Direction for the new BABOR visual identity and campaign. Beauty images shot by Marcus Ohlsson, product images by Stefan Abry ©Donkey Communications, 2021.