After re-booting the core brand, we turned to the sub-brand Blu Mediterraneo. Rethinking everything from packaging design to POS experiences and documentary content for digital purposes. Telling the story of craftsmen carefully bringing together the finest ingredients of the Italian coastline.
Art Direction and Creative Lead for Blu Mediterraneo campaign, shot by Stefan Heinrichs, product key visual shot by Matthias Weingärtner. ©Select World, 2018.