We created the notion of the modern gentleman: sunny sophistication of heart and mind, with an effortless, easy-going masculinity. We switched on the Mediterranean sun in both design and attitude, crafting a new Brand ID that brought the brand to new heights. A holistic reinvention of a classic.
Art Direction for the new visual identity of Acqua di Parma. Main Campaign shot by Josh Olins, side visuals and product stills shot by Matthias Weingärtner. Barbiere Campaign shot by Stefan Heinrichs, film by Esteban Studio. ©Select World, 2018.